Heat the oven to 425 degrees.
Mix together the ingredients for the rub in a bowl, and press it over all the sides of the beef brisket.
Place the brisket onto a parchment lined baking sheet, and bake for 30 minutes.
Remove the brisket from the oven.
Whisk together the bouillon, water, bbq sauce and worcestershire sauce in a bowl, and pour it into the slow cooker.
Add the beef to the slow cooker.
Cover and cook on low for 8-10 hours.
Turn the meat halfway through the cooking time.
Remove the meat, shred with forks, and then brush with more BBQ sauce.
Broil for a few minutes if desired to caramelize the bbq sauce on the meat.
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